Reasons for slow growth of consumer movement in India

Reason for slow growth of consumer movement in India

The reasons for the slow growth of consumer movement in India may be discussed under the following headings:

  1. Poverty and illiteracy
  2. Apathy of the affluent and literate
  3. Ineffective organization of consumers
  4. Absence of severe punishment
  5. Poor implementation of laws
  6. Ignorance consumers
  7. Cumbersome legal procedures.

1. Poverty and illiteracy: A vast majority of people in India lives below the poverty line. So, they are not aware of their rights as consumers. They struggle to make both their ends meet and their purchasing power is very low Because of lack of education, their awareness level about their rights is almost nil.

2. Apathy of the affluent and literate: The indifference of the affluent society and the educated lot is another reason for the slow growth. Though such people hold responsible positions in society, they do not come forward to take up the social cause for the affected ‘ consumers.

3. Ineffective organization of consumers: Consumers in India are not united through formal organizations. Most of the consumers are still reluctant to express their grievances. Moreover, only local problems are attended to and its extension to national level needs a more rigorous public support. Participation of the general public is indifferent and lukewarm. Though the consumer movement is strengthening its roots in India, its rate of growth is rather slow.

4. Absence of severe punishment: In most of the cases, disputes will be relating to price, quality (including adulteration) and under weight. The penalty for such offenses should be severe. Absence of severe punishment encourages unscrupulous traders to indulge in unfair practices.

5. Ignorance of consumers: The most unfortunate aspect with Indian consumers is that they are ignorant of their rights as consumers. They are not better informed about the developments in the market, nor they are aware of various legislation protecting their rights. Consumers meekly accept what is thrust on them.

6. Cumbersome legal process: Though some consumers are aware of their legal protection, they do not resort to it. Elaborate formalities of legal procedure dissuade them to pursue legal remedy.

Leave a Reply

This site uses Akismet to reduce spam. .

Recent Posts

Related pages

capital budgeting formulasole trading companycaveat meaning in urduadvantages of a manual filing systemdifference between negotiation and assignmentmeaning of precisnon cumulative preference sharenegative impacts of industrializationexplain cluster samplingwhat does intra vires meanpure capitalistbond vs debentureinventories turnover days formulaadvantages cluster samplingstages of the selling processaudit tickstratified sampling vs cluster samplinghow to calculate sales quotacapital budgeting managerial accountingtypes of dumping in international tradedisadvantages of indirect exportingbudgetary control techniquesbill discountingadvantages and disadvantages of a sole proprietorreciprocal allocation methodstationery suppliertypes of debentures pdfconcept of business process reengineeringscope of budgetary controlskimming pricing strategymergers and acquisition definitionconsideration in indian contract actdisadvantages of oligopolyjudgement sampling and convenience samplingwhat are the three types of bailmentssales promotion advantages and disadvantagesdefinition of institutional advertisingadvantages of mbo and disadvantagesabc based costingfactory overhead expensesnpa loanmerits of npvmake or buy decision in management accountingmeaning precautionimportances of cost accountingadvantages and disadvantages of mbostock exchange dealingspromoter duties and responsibilitieszero based costing exampledisadvantages of questionnairesrecent conglomerate mergersmarketing research advantages and disadvantagesinstallment purchase agreementdisadvantages of mixed economy systemjob cost sheet formatwhat is the meaning of precautionconvenience purposive samplingdelivery cif meansfactors affecting centralization and decentralizationultra vires actsole trader defineadvantages of variable costingmeaning capexweaknesses of irrwhat are the advantages of franchisingwho is drawer of chequeexample of a vertical mergerwhat are the disadvantages of franchisingtarget costing approachadvantages of job costinge commerce benefits and drawbackscalculating finished goods inventorycalculation of capital employed formula