Who are Itinerant Retailers? 4 Types of Itinerant Retailers

Who are Itinerant retailers?

Itinerant means traveling from place to place. Itinerant retailers have no fixed place of business. They move from place to place for selling their goods to the consumers. Itinerant sell in small quantities. They invest a very small amount of capital. They deal in varieties of goods.

Itinerant Retailers - Meaning, Types

Itinerant Retailers – Meaning, Types

Types of Itinerant Retailers

Itinerant retailers may be of four types. They are Hawkers and peddlers, cheap jacks, market traders; and street traders.

1. Peddlers and Hawkers:

Peddlers are those retailers who carry goods in hand cart to sell them at the doors of consumers. To hawk means to sell goods in the streets or by knocking on people’s doors. A hawker means someone who hawks goods. Generally, hawkers carry goods on their heads. They persuade people to accept goods which may be of low quality. So, the price charged by hawkers is lower than the market price. They move from place to place with limited stock.

2. Cheap Jacks

Cheap jacks are different from hawkers and peddlers. They have an independent shop. But, the shop is not a permanent one. If business at one place is not profitable, cheap jacks will choose some other location. So, they frequently change their place of business in search of ‘greener pastures‘. Cheap jacks know the art of selling and are well versed with all tricks of the trade.

3. Market traders

Market traders, as the name itself implies, open their shops on market days. Market days vary from place to place, being conducted on weekly or monthly basis. Market traders perform business only when the market is open. They open their shops at different places, on different days whenever the market is open.

For example, ‘Sunday Market’ in Pondicherry is very popular among shoppers.

4. Street traders

As the name itself suggests street traders carry on their business in busy streets. Aiming at the floating population, they choose bus stops, railway stations, government and commercial offices and educational institutions to do business. They deal in one kind of goods at a time that are in high demand.

Leave a Reply




Recent Posts


Related pages


gatt and wtodefine figurehead roleadvantages and disadvantages of being an accountantmerits and demerits of npvwhat is a franchise advantages and disadvantagesselling shares advantages and disadvantageswhat is privity to contractmeaning caveatsforeign exchange quotationtypes of retailingwhat is meant by deficit financingcapital gearing definitionimportance of rbidifference between financing and leasingbenefits and drawbacks of e-commercecapital budgeting and investment decisionsmeaning of equity shares and preference sharesfutures vs forwardsfutures contract vs forward contractwagering contract meaningmerchant banking functionspurpose of managerial accountinghow to calculate creditors turnover ratiodefine bailordefinition of master budgeticra credit ratingaverage accounting rate of returndefinition for consumerismtypes of cluster samplingadvantages of exim bankpreci writing exampleschit fund businesstypes probability samplingterminal digit filing medical recordsleadership styles advantages and disadvantagesdisadvantages of being a franchisedisadvantages of franchising for the franchisordefine zero based budgetingaccounting profitability ratiosmeaning of marginal costinge business advantages and disadvantages pptwhat are the advantages of oligarchysecured debenturepros and cons of activity based costingdefine privityrandom sampling disadvantagese commerce manager responsibilitiescollection period ratio formulaadvantages of dettolfigurehead role in managementforms of business organization and their advantages and disadvantagesmeaning of functional organisationinsurance policy method of depreciationcomputerised auditingdays sales in receivables ratiosmall business factoringdepartmentation definitiondisadvantages of organisational structurevoluntary winding up a companyinstallment purchase agreementdisadvantages of investing in shareswhat is bill of lading in shippingcollapse of bretton woodstqm in marketingdefinition of labour turnovericici bank formsautocratic leadership stylesmoa explanationobjectives of cash budgetseven steps of the sales processrepresentative money advantages and disadvantages