Cinema Media Advertising | Advantages and Disadvantages

Cinema Media Advertising

Cinema or film advertising is yet another medium of publicity characterized by sound, motion, colour, vision and timeliness on a large silver screen. This audio-visual medium has a wide range starting from ordinary slide presentation to the film screening.

Cinema Media Advertising - Advantages and Disadvantages

Cinema Media Advertising – Advantages and Disadvantages

Screen publicity is liked by people of all ages, sex, profession, political affiliations, income groups because, it has the appeal of life-size presentation. It was the most popular form of advertising till the advent of TV and onslaught of video because of which its popularity is fading in urban areas, while it is still somewhat popular rural areas.

For showing advertisements in a movie theater, the advertiser is responsible for having his film produced and distributed. Normally, production and exhibition of the film are handled by specialized advertising agencies. Once the concept is explained by the advertiser, the advertising agency arranges for film-making. Film makers organize the activities of planning a shooting schedule, searching a location, hiring models, cameramen, editor, studio and other facilities.

Merits of Cinema Media Advertising

The following are some of the advantages / merits of Cinema media advertising.

1. Deep impact: Screen advertising has a deep impact on the viewers because of large screen size and the fine picture presented to the viewers combined with sound, colour motion and vision.

2. It is selective and flexible: The cinema audience consists of all segments of the society differing in living standards, educational level, etc. But, all are interested in the advertisement message as there is something for every one.

3. Mass publicity: A cinema hall offers this unique specialty. Today, a capacity of a theater ranges between 1000 and 3000 persons per show. Neither radio nor television can match on this aspect.

4. Versatility: Film advertising cuts across the barrier of literacy and language and reaches the audience and make them spell-bound.

Demerits of Cinema Media Advertising

The following are some of the disadvantages / merits of Cinema media advertising.

1. It is costlier: Screen advertising is a costly affair. It involves lot of activities such as selection of crew, film shooting, distribution and exhibition.

2. Problem of Indifference: The cinema audience is basically interested in feature film than advertisements. If not all, majority of the audience resent such advertisement messages during the entertainment.

3. It has limited coverage: Though one boosts of screen advertising as a mass media, it has limited coverage. If we take the Indian scene, there are hardly 6,000 towns with 15,000 theatres for more than 1000 million people.

Further, the advertisement films which are shot are based on urban life style, whereas cinema is very popular in rural areas, especially at present.

Leave a Reply




Recent Posts


Related pages


subordinates meaningsebi guidelines relating to mutual fundsdefinition capexquota sampling examplesrevocable letter of creditwhat is meant by urbanizationprecis writing passageslabor turn overadvantages and disadvantages of promotional pricingmeaning of bonds and debenturessecuritisation processbreak even ebitlist of indirect marketingpersonal selling process definitionmeaning autocracywhat are the advantages and disadvantages of foreign direct investmentmeaning of tqmwhat is dishonored chequewhat is the definition of hire purchasevertical mergers examplesfactors influencing business ethicstypes of retailing in marketingchit fund company listmerits of mixed economyhow to calculate goodwill in partnershipchit companymeaning of viresinductive deductivemerchant middlemendisadvantages of decentralized organizational structureequipment leasing meaningbenefits and drawbacks of capitalismindustrial development bank of india idbicost of material consumed meaningstock turnover rate formulapv factor formulamerits of communismfeatures of a perfectly competitive marketpure capitalisthistory of icicidefinition of promisormeaning of teeming and ladingfacilities provided by icici bankmeaning of vouchedbuyer beware principleadvantages and disadvantages of tax planningprecis writing formathow to calculate average inventory turnoversignificance of imfadvantages and disadvantages of traditional commercetypes of bailmentsmeaning of cheque bouncemarginal costing for decision makingadvantages of democratic leadershipdefine exim bankcheque alterationtransfer pricing advantages and disadvantageschit fund company in indiapetty cash accountinginventory turnover formula accountingwhat is the meaning of stratified samplingprocess costing disadvantagesprofibility ratioadvantages and disadvantages of environmental auditone stage cluster samplingwhat is wagering agreementmerits of communismwhat is a sinking fund provisionauction bidding rulesdifference between stratified and cluster samplingwhat are the advantages and disadvantages of e commercesebi guidelines for secondary marketbailment meaningcalls in arrearspredetermined overhead absorption ratetrade promotion exampleswhat is the meaning of transfer pricingcontrollable variance